It started with Nora.
You don't get unlimited time with your dog. So we make the moments you share better.
Every morning, the same pulling.
Nora always wanted to lead. Every walk felt like a race nobody won. We tried everything, but nothing felt right for her, or for us.
So we made our own.
A harness that spreads the pressure, a leash that sits softly in your hand, everything in one colour. Nora tested every prototype, through rain, mud and dunes.
Now we walk differently.
Calmer. With room to look around. That feeling is what we want to share with as many owners as we can.
"Walking your dog should be the best part of your day. Not the hardest."
Founder of Wafflepupz, and Nora's personWhat we believe
Moments over things
We make tools for better time together. The product is never the point.
Tested by real dogs
Everything walks with Nora and her friends for months first.
Honest about what it does
Less pulling, no miracles. If it doesn't work for you both, send it back.
Can we help?
A question about size, your order or your dog? You will hear back from someone who walks every day too.